![]() ![]() Woah! There’s clearly a broad audience for sacred tunes that share the good news. The Amazing Grace song as over 36 million views. Spreading the gospel, indirectly, via the positive energy of fun music, and using that notoriety to share gospel messages through that same medium. Credibilityįor the school, especially, and perhaps by extension for Mormon culture as well these videos, at least to certain populations, seem to say “Look we’re hip!” (If you think a capella music is hip) 3. #Byu acapella noteworthy seriesDeseret News has an entire ongoing series on this, and LDS Living breathlessly covers every reality TV participant with even the faintest of LDS ties. Mormons on American Idol (and every other reality show ever), politicians, authors, musicians, etc. We like it when our own do well and get recognized for it. This leads to wonder what this means for the broader church, and I think that can be distilled to three main points: 1. And Noteworthy, though not the only group, or even the only a cappella group out of Provo to master the viral digital airwaves, it seems to be one of the best. ![]() The result is basically that BYU is creating an entire cohort of YouTube stars and viral aficionados. #Byu acapella noteworthy fullThat means that the school is churning out brilliant young and digitally savvy media producers and marketers armed with an ear for catchy tunes, an eye for what works, and a quiver full of deep-skilled distribution and digital marketing know-how. ![]() With the ever-growing popularity of the music media major at BYU that pairs quality creative and marketing services within the music industry, these videos, yea, even these singing groups essentially become an entire enterprise. Looking back on their video uploads is like a time capsule for viral video trends and styles through the mid 2000s until now, showing not only that they have the right stuff to make a good tune, but that they know what it takes to appeal to an audience.That and their mechanism for distribution is getting highly…well…mechanized. Since then it seems they’ve been brewing a body of work and netting a loyal-and-growing audience of viewers on YouTube. Paving the way, in fact, for their male counterpart crooner colleagues, Vocal Point, Noteworthy showcased their chops on the vocal competition reality show, The Sing Off two years before Vocal Point memorably finished 5th. It doesn’t seem to be slowing down and by all accounts the notoriety seems both hard-earned and well deserved.Īs I said, I’m behind the times with most things, but you may be asking yourself, didn’t Noteworthy go on a reality competition show? Yes. Seriously, if you thought Vocal Point was all the rage when it comes to BYU a cappella singing, as of this writing, Noteworthy’s ‘Amazing Grace’ video is soaring past 36 million views. Now that the Pitch Perfect movies blew the lid off the a cappella culture, especially for women’s groups, it seems this a cappella troupe at BYU is taking the digital world by storm. It’s a far cry from a time not that long ago when you could hear the fledgling singing group practically beg for an audience with random performances at the flag pole and on the quad on BYU’s Provo campus. Seriously, with millions and millions (and MILLIONS!) of views on their impeccably polished YouTube videos-and a noticeable boost in quality from the days I was at BYU-my jaw dropped to the floor. (Don’t you judge me)-and my first thought was, woah, they sound pretty good. I know I’m behind the times with most things, but seeing Noteworthy, the all-female a cappella group at BYU, randomly come up on a YouTube autoplay list-you know, one of those endless auto lists that starts with something Disney, then somehow autoplays to the Piano Guys, Pentatonix, Lindsey Stirling, Mormon Messages, Meet the Mormons sequence, etc. ![]()
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